Embracing intensity
Hybrid Marketing Co. was presented with the challenge of marketing PotShot's 100mg THC drinks to high-dose cannabis consumers. We revolved the campaign around the concept of being hardcore "enough" to consume PotShot, almost challenging the audience to see if they can handle it.
As a designer and content creator on the team, my involvement was to create a campaign visual direction, execute all necessary marketing materials (advertising, table tents, email graphics) and create social media content to promote the campaign. Our work was showcased in Arizona Trulieve dispensaries and viewed by thousands on Instagram.
